Accelerating CRM development

A globally recognised sports brand had changed ownership and the strategy had evolved to an ever-stronger focus on the fan, creating content and digital channels that engages globally. There was no existing CRM platform and customer insight was limited from many systems, data sources and partners. The client’s management sought advice on the selection of the most appropriate CRM platform and planning on implementation to a very rapid timescale.

what we achieved and outcomes

Accelerating CRM development


· Used proven methodology and proprietary content to create the framework for vendor assessment that guided a structured decision in a much reduced timescale
· Created a view of target data structure and drove internal and external teams to design an implementable solution based on many years of experience
· Provided an independent and expert view of vendor strengths and weaknesses to allow an informed decision scoped for global growth. This gave the confidence to make a selection and proceed without the costs of a major consulting firm


· Accelerated vendor selection time by 2 months with consequent savings of £5m+ through efficiencies and revenue maximisation
· Led design of data structure and systems to advise on optimal technical architecture permitting an improved operating model
· Created a customer interface design that integrates contact channels and significantly improves customer experience compared to 2018 season, driving engagement, product uptake and customer retention

Fan Base


Country Presence


revenue gain


weeks Saved


Our View

The quick and efficient implementation of a leading CRM platform unlocked the potential of a huge fan base

Vectris client team

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